Superdrug sales surge in run-up to Christmas - with one particular item selling every second

Superdrug has celebrated its most successful Christmas trading period, with sales climbing over five per cent in the closing weeks of 2024. The high street chain attributed its success to robust sales, including a gift set sold every second during December.

Popular Own Brand items were the Studio London Ultimate Brush Collection, Vitamin E Complete Daily Skincare Set, Extracts Body Bumper Pack, and Fruity Candyfloss Bumper Pack. Additionally, Superdrug's online sales saw a significant increase, rising by 21 per cent year on year, as reported by City AM.

Looking ahead, Chief Executive Peter Macnab expressed optimism, stating: "We’re proud of these results and want to thank our customers for their continued loyalty to Superdrug as we continue our mission to be as accessible as possible when it comes to high-quality beauty and health."

He also extended gratitude to staff, saying, "I’d also like to thank our colleagues for their efforts to make Superdrug the best place to shop this Christmas."

Macnab further highlighted the company's future plans: "2025 will be an exciting year for us as we continue to enhance our in-store experience and invest in our Only At Superdrug product innovations and exclusives, to give customers reasons to keep returning to Superdrug."

These festive season achievements follow a report from City AM in July, which detailed that Superdrug's profits soared past £100m in 2023, with sales exceeding the £1.5m mark and the creation of over 400 new jobs.

According to the results filed with Companies House, Superdrug's pre-tax profit surged from £77.7m to £111.6m over 12 months, while its revenue increased from £1.3bn to £1.5bn. The average number of employees at Superdrug also rose from 13,430 to 13,845 during this period.