Marvel-lous deal for mouthguard maker Safejawz

A Black Country sports equipment firm has struck a branding deal with huge US film and comic book brand Marvel.

Aldridge-based Safejawz designs and makes mouthguards and is now selling products sporting designs depicting well known characters such as Captain America, Captain Marvel, Hulk and Spider-Man.

The company was founded in 2014 by Ewan Jones and George Dyer who met at The University of Manchester and wanted to make sports mouthguards more fun and desirable.

It now counts more than a million athletes and personalities as customers including England rugby player Joe Marler, Birmingham mixed martial artist Leon Edwards and YouTuber KSI.

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This latest tie up follows on from the company being awarded King's Award for Enterprise last month in recognition of its work to break into international markets.

Mr Dyer said: "The Marvel Collection represents our brand ethos perfectly, allowing athletes of all levels to feel confident and bold, transforming a stereotypically known nuisance piece of kit into something you can wear with pride, that is both stylish and comfortable.